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This week, we ate and left no crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier.
Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands including Disney and Google.
How a Gen-Z Copywriting Community Became a Recruitment Service
From a global online community to a global recruitment service and talent community. This article details how we decided to evolve and why.
Gen AI v gen Z: do androids meme of electric sheep?
A case study on AI and memes. We discuss how AI isn't up to standard and why GEN-Z isn't worried about next-gen tech taking over copywriting jobs.
Meet the 22-year-old who's inspiring GEN-Z copywriters everywhere
Discover Word Tonic's backstory and why a hamster with a founder's face superimposed onto it is our community mascot.
Why the next generation of talent is avoiding the creative industry
A quick article identifying common challenges GEN-Z faces in the creative industry and what we can do to solve them.
You're a GEN-Z in the advertising industry
A GEN-Z perspective on the advertising industry in 2024. We cover one of our main challenges and the spiral of problems that comes with it, as well as how we predict our generation will change the industry for the better.
Don't underestimate a GEN-Z woman
A story that'll shock you, a rant on copywriting job descriptions and some advice from a 25 year old.
Interview with Carolyn McMurray
A one-on-one discussion with Founder Carolyn McMurray on her experience building Word Tonic from the ground up.
